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VERDE STRATEGY

Your Multi-Channel Business Accelerator!

Verde Strategy guides brand leaders to build multi-channel businesses that are profitable,

sustainable, and consumer-centric.

VERDE STRATEGY

Your Multi-Channel Business Accelerator

Verde Strategy helps brands build multi-channel businesses that are profitable,

sustainable, and consumer-centric.

Resources And Downloads To Accelerate Your Growth

Learn How To:

Make Your Business

Consumer-Centric


Download the

State of the Retail Ecosystem 2018

The Channel Mastery Podcast: Your Multichannel Business Accelerator!

Every Tuesday, tune in to the Channel Mastery podcast and learn what’s working for the most successful multichannel businesses today.

This podcast was created to assist business leaders as they transform their companies to optimal multichannel success.

Channel Mastery delivers best-in-class tools, strategies, and tactics for multichannel mastery straight from the experts to your earbuds.

The Channel Mastery Podcast: Your Multichannel Business Accelerator!

Every Tuesday, tune in to the Channel Mastery podcast and learn what’s working for the most successful multichannel businesses today.

This podcast was created to assist business leaders as they transform their companies to optimal multichannel success.

Channel Mastery delivers best-in-class tools, strategies, and tactics for multichannel mastery straight from the experts to your earbuds.

The Podcast

29: REI’s Ben Johns on Leading through the Changes at Retail

  Channel Mastery Podcast, Presented by Verde Strategy:Episode #29 Host: Kristin Carpenter-Ogden Guest: Ben JohnsDATE: Jan 23 2018Download the Transcript hereGUEST PROFILE: Ben Johns is the DVP, general merchandising manager at REI. A 28-year veteran of the...

The Blog

In God We Trust: All Others Bring Data

These are the glorious, immortal words of W. Edwards Deming. According to Wikipedia, Deming served as an ‘American engineer, statistician, professor and author who helped develop the sampling techniques still used by the U.S. Department of the Census and Bureau of…

How to Win on Amazon

Many of you have likely been following (or maybe even cheering on) David Kahan, the CEO of Birkenstock, as he’s publicly accused Amazon of launching an ‘assault on decency’ while concurrently warning retailers (third-party sellers) against selling ‘even a single pair’ of Birkenstocks to Amazon. The prize quote from Kahan? “This is a middle finger to all brands.”…